The Malaysian Digital Association was established in 2009 as a society registered under the laws in Malaysia. Primarily the focus is on growing the digital advertising pie and delivering a single standard currency of measurement of Malaysian internet traffic.

MDA is managed by an elected Council consisting of a President and 12 Council Members. The 12 Council Members represent media/publishers and services/specialists equally.

It enables Members to speak through the Association with one voice and act with one purpose on digital publishing and advertising matters.

MDA plays a role in unifying all sectors involved in the various aspects of digital media and advertising as a profession and as a business and thereby represent and secure the long term interest of the digital publishing and advertising industry in Malaysia.