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We’re are back in Kuala Lumpur! We are extremely delighted once again to partner with Malaysia Digital Association (MDA) this year! Kicking off this year in KL, we are taking our recent Programmatic and Mobile Training curated by our specialist Committees in collaboration with the MDA.

We’re offering full day training and will be followed by an industry meet and greet so make sure you let your regional offices know.  Also, MDA Members get IAB Membership rates to our partnership events as we are one, big, happy family.


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Successful Programmatic Marketing (How to Win Friends & Influence People)

Why Attend

You are no stranger to these acronyms: DMP, DSP, SSP, DCO, SEO, SEM …. but you want to know more and adopt a hands-on approach to your own ad tech needs.

Hear from those who have taken the automated ad buying and selling journey and find out how they steered through the digital fog and created blueprints suited to their needs.

MDA & IAB Singapore are collaborating once again this year to bring the experts in the Programmatic field together to share their knowledge with you. This will be followed by our interactive breakout sessions during which you can have all of your questions answered.

Agenda

Registration starts at 8.30am
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09:00am – Welcome and Introductions

  • Robin Bach Kolling, MDA Knowledge Council Co-chair & Head of GroupM Connect 
  • James Sampson, VP & GM, APAC, DataXu & IAB SG Programmatic Co-Chair

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09:10am – Reflecting on the ABCs of Programmatic & Local Ecosystem Explained

  • Gregory Pichot, Director of Client Advisory, Appnexus  

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09:30am – What are the options for a Brand? Go for it alone or partner for success?

  • Krishan Patel – VP Business Development, Amobee

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09:50am – Conversations with a Local Brands

Moderator: James Sampson, VP & GM, APAC, DataXu & IAB SG Programmatic Co-Chair

  • Sulin Lau, Head of Marketing Services, Maxis
  • Kenneth Wong, MDA Council Member

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10:10am – 20 Minutes Networking Break
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10:30am – What are the options for a Publisher? (…. it’s not just about the Technology)

  • Jason Barnes, Vice President APAC, PubMatic 

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10:50am – Conversation with Publishers

Moderator: Serm Teck Choon, MDA President & Malaysia Country Head, CtrlShift

  • Paul Moss, GM, Platform & Technology, Media Prima Digital
  • Niagara Jayaram Gopinath, Head of New Media, Radio at Astro 

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11:10am – Hot Topics: A dialogue on Viewability, Fraud & Ad Blocking

  • Gavin Buxton, Vice President, Sales, APAC, S4M

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11:30am – Break out Sessions

Join our IAB Singapore & MDA experts in their specialised areas as they are all your questions advise how you can evolve your business to desired results

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12:10am – Summary of Break out Sessions

Key takeaways from each roundtable session & closing by James Sampson

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12:20am – Closing Remarks

  • James Sampson, VP & GM, APAC, DataXu & IAB SG Programmatic Co-Chair
  • Robin Bach Kolling, MDA Knowledge Council Co-Chair & Head of GroupM Connect

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Mobile through the screen of possibility; from planning to execution

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Why Attend

Mobile is eating the internet and taking over the world! Brands are already embracing the vast opportunities it offers in the region for audience targeting and relevant consumer messaging at scale. Get beyond the hype and learn how to use Mobile to your advantage.

After our successful collaboration in 2015, the MDA & IAB Singapore are hosting this training workshop where Mobile experts from agencies, brands and their partners will share their secrets and then converge to share knowledge and experience in six key areas of Mobile solutions.

Don’t miss your opportunity to learn how to harness the power of mobile.

Agenda

Registration starts at 12.30pm
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01:00pm – Welcome and Introductions

  • Robin Bach Kolling, MDA Knowledge Council Co-chair & Head of GroupM Connect 
  • Miranda Dimopoulos, CEO, IAB Singapore and Ambassador to SEA

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01:05pm – Keynote Speech: Mobile Moves Business

  • Nicole Tan, Country Director, Malaysia, Facebook  

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The Foundations & Framework for Mobile

01:35pm – Planning & Strategy

  • Stephanie Conlon, Client Services Director SEA, Amobee 

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01:55pm – Creative

  • Chris Bell, Business Director APAC, Blippar & Co-Chair of IAB SG Mobile Committee 

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02:25pm – Location & Targeting

  • Regina Goh, MD Asia, Blis & Co-Chair of IAB SG Mobile Committee

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02:50pm – KPIs & ROI

  • Gavin Buxton, VP Sales, APAC, S4M

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03:10pm – 20 Minutes Networking Tea Break
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03:30pm – Programmatic

  • Tai Morshed, Head of Enterprise Sales, SEA, TubeMogul

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03:50pm – Successful Mobile in SEA

  • Pedro Cordero, Head of Performance, APAC, Mindshare 

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04:10pm – Panel Discussion: Connecting brand-building and m-commerce in a mobile world

Moderator: Rene E Menezes, Co-Founder of CtrlShift & MDA Knowledge Council Member

  • All Speakers

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04:55pm – Closing Remarks

  • Serm Teck Choon, MDA President & CtrlShift Malaysia Country Head
  • Miranda Dimopoulos, CEO, IAB Singapore and Ambassador to SEA

EVENT DETAILS
Date: Wednesday, 30th November 2016
Time: 9am – 5:30pm  
Venue:  Ballroom 1, Eastin Hotel, No. 9, Jalan 16/11, 46350 Petaling Jaya

Price for IAB or MDA/ABC/MAA/MSA Members:

  • RM 900 for Full Day Session 
  • RM 750 for Half Day Session (Choose any 1 out of the 2 session)

Price for Non IAB or MDA/ABC/MAA/MSA Members:

  • RM 1200 for Full Day Session 
  • RM 1000 for Half Day Session (Choose any 1 out of the 2 session)

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The IAB is active in providing education and training that shares best practices and improves efficiency of the industry. Therefore every speaker will impart takeaways that will help you transform your marketing strategies for 2016.

If you have any questions or queries, email us at – hello@iab.sg

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Copyright © 2016 IAB Singapore, All rights reserved.

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