PETALING JAYA, NOVEMBER 17, 2017 – The Malaysian Digital Association (MDA)’s all-new d Awards returns to celebrate the best innovative works in designing and execution of digital marketing campaigns – and the talent behind them.

The Organising Committee, chaired by MDA Vice-President Nick Drew, in announcing the call for entries, stressed that d Awards 2018 welcomes technical and creative digital works from any communication discipline.

“There is little doubt that digital marketing is now mainstream. It has been too long that we, as an industry, have not recognized and celebrated the best work in the digital space,” said.

Drew, who is also Google Malaysia’s Head of Agency, explained that the overhaul of the d Awards and the categories reflected the pace of change in the industry and catered for advertisers, agencies and publishers.

“Our aim is to be inclusive and d Awards celebrates work from MDA members and non-members in their disciplines and beyond. We want advertiser, agency and publishers to be proud alongside each other,” he said.

The d Awards 2018 features, in another first, recognition for individuals. The Young Digital Person of the Year award is for a person under the age of 30 who demonstrates exceptional measurable results in digital advertising.

“Given the broader industry challenges it is important that we encourage the younger individuals to mature and excel.
“This award, we hope, will motivate others to enter the industry and contribute towards its growth. If nothing else just a great opportunity to celebrate great people,” Drew said.

MDA President Serm Teck Choon is pleased that the Association’s d Awards coincides with the exponential progress in the Malaysian digital advertising landscape. He expressed high hope that the MDA will mark the advancements made in the industry with this yearly awards event.

“Over the years, we have seen a rise in the standards and quality of campaigns and work. The d Awards will showcase the best work and, in the process, benchmark the progress of the industry,” Serm, Malaysia Country Head & Head of Product at CtrlShift, said.
“The d Awards are the only industry award event that measures the impact and results of effective use of digital, which is the basis of all successful advertising. In ensuring that the talent that help their clients achieved their goals is not overlooked is absolutely vital,” he said.

Campaigns that were executed in Malaysia between January 1, 2017 and December 31, 2017 are entitled for submission. The early bird and extended submission deadlines are set for December 29, 2017 and January 5, 2018 by 5pm respectively. Rules, entry kit and other details are available on www.d-awards.com.my.

For additional details, kindly contact the MDA Secretariat, c/o Macomm Management Services Sdn Bhd, Unit 706, Block B, Pusat Dagangan Phileo Damansara 1, No. 9, Jalan 16/11 Off Jalan Damansara, 46350 Petaling Jaya, Selangor at 03-7660 8535 or email Ms. Lois Leng at Loisleng@macomm.com.my.

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