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The Future of TV and Video Advertising : Episode #1 – What Addressable TV is and the offerings of Addressable TV and OTT

The Future of TV and Video Advertising : Episode #1 – What Addressable TV is and the offerings of Addressable TV and OTT

As part of the celebration of MDA 10th anniversary, MDA Technical Council, which is led by Sophia Toh and supported by Aparna Krishnan and Eileen Ooi, has produced a new MDA Video Series titled “The Future of TV and Video Advertising”. The video interviewed the following:

  • Andy Yap, VP of Digital Advertising, Astro
  • Dinesh Ratnam, Country Malaysia, iflix Malaysia
  • Eileen Ooi – Managing Director, PHD Malaysia

Episode 1 reviews what Addressable TV is and the offerings of Addressable TV and OTT. Watch the video and learn more about the future!