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PR Newswire’s 2020 APAC Corporate Communications Survey on Press Releases & Content Distribution Trends.

PR Newswire’s 2020 APAC Corporate Communications Survey on Press Releases & Content Distribution Trends.

The report takes a comprehensive look at strategies, priorities and challenges in the diverse corporate communications landscape in APAC. A total of 948 public relations and communications professionals across APAC were surveyed. They are from 10 major markets – Australia, mainland China, Hong Kong, Indonesia, Malaysia, Singapore, South Korea, Taiwan, Thailand and Vietnam. The survey was conducted from September to November 2019

Some of the report’s key findings are:
· Nearly 6 out of 10 businesses in APAC prioritize enhancing brand influence over sales growth and conversion in their campaigns.
· 70% of businesses prioritize news websites as the most important communications channel. It surpasses other platforms such as corporate websites, print media, and social media.
· The top three communications challenges are content production (55%), measuring the impact of communications (54%) and budget constraints (51%).
· Maintaining trust and audience engagement shows the greatest variation across the region. 69% of businesses in Vietnam cite this as a challenge, while 28% of businesses in South Korea find it difficult.

Readers can get a spectrum of cross-market insights on industry topics, from distribution strategies, allocation of media budgets to corporate content production to tailor their regional campaigns.

Kindly use this link to download the full report.

Infographic credit to PRNewswire