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comScore as the Official Internet Audience Measurement

comScore as the Official Internet Audience Measurement

Malaysian Digital Association Reappoints comScore as the Official Internet Audience Measurement
comScore Announces Launch of MMX™ Multi-Platform to Account for Unduplicated Audiences Across Devices, Continuing Commitment to Next Generation Audience Measurement.

Kuala Lumpur, Malaysia, 3 February, 2016 – comScore (NASDAQ: SCOR) and the Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, today announced that comScore has been reappointed as the official Internet audience measurement currency for Malaysia.

To further support comScore’s commitment to providing the Malaysian digital media industry with a comprehensive and accurate online audience measurement framework, comScore also announced the launch of MMX™ Multi-Platform. Building on MMX™, Mobile Metrix® and Video Metrix® from the comScore Audience Analytics suite, MMX Multi-Platform offers unduplicated accounting of audience size that reflects today’s multi-platform digital media environment.

“For more than two years, the MDA and comScore have worked together to establish and deliver an agreed measurement currency for the advertising market in order to promote the development of digital business in Malaysia,” said Kenneth Wong, MDA President. “Through this relationship, the MDA and comScore have delivered trusted, industry-supported solutions that provide media owners and buyers alike with actionable insights to better develop and implement their digital strategies. We are very pleased to continue this relationship with comScore and look forward to more years of providing best-in-class measurement solutions for the market.”

“We are pleased to once again be selected as the official Internet audience measurement currency for Malaysia,” said Joe Nguyen, Senior Vice President, Asia Pacific at comScore. “We have worked closely with the MDA to provide the industry access to accurate online audience measurement. To further this commitment, we are also excited to announce the launch of MMX Multi-Platform for Malaysia to provide a holistic measurement system and deliver insights on consumer experiences across devices.”

MMX Multi-Platform Measures Holistic View Across Desktops, Smartphones and Tablets

comScore MMX Multi-Platform demonstrates total unduplicated audience reach across both desktop and mobile (smartphone + tablet) platforms, providing a single metric that accounts for publishers’ digital media audiences. This unduplicated view of behaviour is particularly important as consumers increasingly navigate digital content – including websites, videos and apps – between and across screens.

Total Digital Population

The total digital population in Malaysia reached 18.3 million unique visitors/viewers in December 2015 with 45 percent of that population accessing the Internet from both desktop and mobile platforms.

Total Digital Population from Desktop Computers and Mobile Devices in MalaysiaDecember 2015Total Malaysia – Age 6+
Total Unique Visitors/Viewers (000)
Total Digital population*
Total Internet: Total Audience

*Note: MMX Multi-Platform includes desktop browsing, desktop video stream and tagged mobile (smartphone and tablet) browsing and apps entities.**Desktop includes audience reached via video and will therefore differ from standard MMX rankings.***Mobile includes smartphone and tablet platforms for iOS and Android platforms.

Publishers: Tag to Ensure Inclusion in MMX Multi-Platform

As part of comScore’s commitment to a global rollout, MMX Multi-Platform in Malaysia leverages comScore’s census-based methodology that enables in-market mobile measurement without the need for a traditional mobile panel. The output delivers person-centric measurement for tagged entities. Publishers looking to understand and monetise their mobile audiences can improve their measurement by ensuring complete implementation of tagging for all pages and apps. Only tagged entities can be featured in the comScore rankings due to this census-only approach. Properties which only tag some of their assets (e.g. website but not app) or partially tag (e.g. homepage only) will only be measured on those tagged assets, which will have an impact on the total reported metrics of their entity.

To learn more about MMX Multi-Platform, please visit: www.comscore.com/multiplatform.

Editors’ Note

This report highlights how Internet users in Malaysia consume online content. International traffic is not counted in this report.

About MDA

The Malaysian Digital Association (MDA) is a representative body which comprises online publishers, advertising agencies, creative agencies and digital service providers. Founded in 2009, MDA has been instrumental in shaping the Malaysian digital industry and committed to driving it forward with innovative initiatives, like the endorsement of a standardised measurement currency for the industry – the first time such an endorsement was made anywhere in the region.

For more information about MDA, please visit www.digital.org.my or contact J Matthews at the MDA Secretariat at Telephone: +603-7660-8535 or matthews@macomm.com.my.

The MDA office is located at Unit 706, Block B, Pusat Dagangan Phileo Damansara 1, 9 Jalan 16/11 Off Jalan Damansara, 46350 Petaling Jaya, Selangor DE, Malaysia.

About comScore

comScore (NASDAQ: SCOR) is the cross-platform measurement company that precisely measures audiences, brands and consumer behaviour everywhere. comScore completed its merger with Rentrak Corporation in January 2016 to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behaviour at massive scale. This approach helps media companies monetise their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement. For more information on comScore, please visit comscore.com.

Cautionary Note Regarding Forward-Looking Statements

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to comScore from the MMX family of products, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.

For a detailed discussion of these and other risk factors, please refer to comScore’s most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the “SEC”), which are available on the SEC’s website (www.sec.gov).

Stockholders of comScore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. comScore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

Zach Huang