Malaysia: Video Leaning Towards Shorter-Form Content on Desktop, Advertising Saturation Increasing
A recent analysis of the online video landscape on desktop and laptop computers in the Malaysia market revealed some key findings: VIDEO GROWS RAPIDLY, DRIVEN BY SHORTER-FORM CONTENT AND ADS Digital video continues to enjoy overall growth on desktop. Total videos and
IAB & MDA Programmatic Training Series
We’re are back in Kuala Lumpur! We are extremely delighted once again to partner with Malaysia Digital Association (MDA) this year! Kicking off this year in KL, we are taking our recent Programmatic and Mobile Training curated by our specialist
Malaysia: What Does Mobile and Multi-Platform Audience Evolution Mean for Content and Advertising?
Mobile and multi-platform usage in the Malaysia market has increased significantly over time. A recent analysis based on data from the comScore Mobile Metrix® and comScore MMX™ Multi-Platform services revealed some key findings: Mobile and multi-platform usage in the Malaysia market has increased significantly over
Malaysia sees digital adspend hike
SINGAPORE/LONDON: Ad expenditure on digital formats in Malaysia rose by 25% in 2015, with mobile accounting for almost a quarter of the total, according to new data from Warc. Digital adspend is estimated to have reached MYR726m in 2015, placing internet
Mobile-First World. Mobile-First Strategy.
Mobile is an integral part of any marketing mix. There is no doubt in how much time Malaysian consumers interact and engage with their mobile every day. As with all digital advertising, mobile too, provide measurement of ROI along with