About MDA d Awards
The d Awards is organized by the Malaysian Digital Association to recognize and honor the talents and brands that embrace and use digital technologies. MDA is looking for innovation and media in designing building, managing, marketing or promoting digital campaign that leads to a difference in the way the consumers perceive and consume brands.
Entry categories allow for all forms of technical and creative digital work from any communication discipline to be entered. Moreover, given the nature of digital, results and impact play an important role in the success of the entry and naturally solidify the validity of digital as a worthy marketing channel.
Participation is open to all digital natives from clients, digital creative agencies, media agencies, technology companies, publishers, media owners and any company that is part of the digital marketing ecosystem. Any entity based in Malaysia with valid digital work that aligns with the entry categories is encouraged to participate and let their work be honored.
Awards & Categories
We have sixteen categories designed to highlight the key areas of growth and development in our digital industry. The awards reflect the wide scope of skills being employed in the region, whether that be technological development or digital delivery.
The awards will allow relatively mature companies to show off their work as well as highlight the important embryonic work being carried out by imaginative companies and individuals. You may enter as many categories as you wish and multiple entries are permitted for different projects.
The award categories are as follows:
- Best Use of Video
- Best Use of Mobile
- Best Use of Social Media
- Best Use of Data
- Best Search Marketing Campaign
- Best Performance Campaign
- Best Platform Development
- Best Integrated Media Campaign
- Best Use of Digital Innovation
- Best Tech Developer
- Best Digital Publisher of The Year
- Best use of Digital Innovation – Non-Profit / Pro-bono Campaigns
This year, the d Awards has expanded by three new categories;
Best In E-Commerce Marketing Campaign
This category recognises brands in the industries who have established the best online storefront. Awards in this category will go to those who successfully expanded their business by establishing an eCommerce platform and / or maximised their presence on third party eCommerce platforms. Entrants should demonstrate a seamless customer experience and user journey from pre to post-sale, as well as successful campaigns and innovations designed to improve retention and increase audience acquisition.
Best Influencer of The Year
Entries will need to demonstrate how levels of engagement, social reach and the creative use of social networks & platforms, brand ambassadors and influencers led to commercial success. A number of criteria will be considered during judging and weighted as follows:
- 30% Idea
- 20% strategy
- 20% execution
- 30% result
Best Influencer Marketing Campaign
This category recognises the best use of influencers in a marketing campaign. Entrants should demonstrate how the campaign captured consumer attention, engaged target audience(s) and encouraged consumption of the platform. Entrants must present quantifiable results demonstrating how the influencers used in the campaign successfully drove traffic, ultimately leading to higher brand awareness and resulting in business growth.
There will be two age categories introduced this year,
- Digital Person of the Year
– an individual above the age of 30 (born before Jan 1, 1989)
- Rising Star
– an individual under the age of 30 (born on or after Jan 1, 1989)
The award will recognize an individual who demonstrates exceptional measurable results in Digital advertising and media. Business owners, executives, and managers are encouraged to submit nominations for their key team members and/or account leaders who have been the major force in building digital product/service, or executing a campaign/idea/concept, that was successful, popular or profitable through digital media and marketing.
The Live Pitch
In an all-day Final Judging, the shortlisted candidates will pitch their projects/campaigns to the group of Jury. The short presentation is an integral part of the application process and is, therefore, a prerequisite for winning the d Awards. The winners in all categories will be announced in the evening at the Award show on 25th March 2020.
All projects/campaigns submitted must have been implemented and executed between 1st January and 31st December 2019 in Malaysia and shown substantial measurable progress during the entry eligibility period. When entering a campaign that may exceed this period, a minimum of two thirds must fall within this window.
Promote your success among peers and to your clients
Winning d Awards improve your brand awareness and promotes your business to potential clients.
Gain invaluable industry recognition
d Awards set you apart from the competition and delivers a positive message to your client base.
Increase your professional credibility
d Awards win can be seen as a third-party endorsement of your business.
The application process can often help you to view your business from a new perspective, especially as you match up with competing entries.
Attract new talent
d Awards can attract new recruits to your business. Awards also help internally, raising team morale and energy.
d Awards can give your business a credibility boost. For example, being recognized for unique concepts or best design practices can give you additional standing in your industry.