The Future of TV and Video Advertising : Episode #2 – Impact of Addresable TV/OTT
As part of the celebration of MDA 10th anniversary, MDA Technical Council, which is led by Sophia Toh and supported by Aparna Krishnan and Eileen Ooi, has produced a new MDA Video Series titled “The Future of TV and Video Advertising”. The video interviewed the following:
- Andy Yap, VP of Digital Advertising, Astro
- Dinesh Ratnam, Country Malaysia, iflix Malaysia
- Eileen Ooi – Managing Director, PHD Malaysia
The future of TV advertising is not about finding your audience on any screen but finding them on every screen.
Watch this video to find out the impact of Addressable TV/ OTT on both audiences and marketers.