IAB & MDA Programmatic Training Series
We’re are back in Kuala Lumpur! We are extremely delighted once again to partner with Malaysia Digital Association (MDA) this year! Kicking off this year in KL, we are taking our recent Programmatic and Mobile Training curated by our specialist Committees in collaboration with the MDA.
We’re offering full day training and will be followed by an industry meet and greet so make sure you let your regional offices know. Also, MDA Members get IAB Membership rates to our partnership events as we are one, big, happy family.
Successful Programmatic Marketing (How to Win Friends & Influence People)
Why Attend
You are no stranger to these acronyms: DMP, DSP, SSP, DCO, SEO, SEM …. but you want to know more and adopt a hands-on approach to your own ad tech needs.
Hear from those who have taken the automated ad buying and selling journey and find out how they steered through the digital fog and created blueprints suited to their needs.
MDA & IAB Singapore are collaborating once again this year to bring the experts in the Programmatic field together to share their knowledge with you. This will be followed by our interactive breakout sessions during which you can have all of your questions answered.
Agenda
- Registration starts at 8.30am
09:00am – Welcome and Introductions
- Robin Bach Kolling, MDA Knowledge Council Co-chair & Head of GroupM Connect
- James Sampson, VP & GM, APAC, DataXu & IAB SG Programmatic Co-Chair
09:10am – Reflecting on the ABCs of Programmatic & Local Ecosystem Explained
- Gregory Pichot, Director of Client Advisory, Appnexus
09:30am – What are the options for a Brand? Go for it alone or partner for success?
- Krishan Patel – VP Business Development, Amobee
09:50am – Conversations with a Local Brands
Moderator: James Sampson, VP & GM, APAC, DataXu & IAB SG Programmatic Co-Chair
- Sulin Lau, Head of Marketing Services, Maxis
- Kenneth Wong, MDA Council Member
10:10am – 20 Minutes Networking Break
10:30am – What are the options for a Publisher? (…. it’s not just about the Technology)
- Jason Barnes, Vice President APAC, PubMatic
10:50am – Conversation with Publishers
Moderator: Serm Teck Choon, MDA President & Malaysia Country Head, CtrlShift
- Paul Moss, GM, Platform & Technology, Media Prima Digital
- Niagara Jayaram Gopinath, Head of New Media, Radio at Astro
11:10am – Hot Topics: A dialogue on Viewability, Fraud & Ad Blocking
- Gavin Buxton, Vice President, Sales, APAC, S4M
11:30am – Break out Sessions
- Join our IAB Singapore & MDA experts in their specialised areas as they are all your questions advise how you can evolve your business to desired results
12:10am – Summary of Break out Sessions
- Key takeaways from each roundtable session & closing by James Sampson
12:20am – Closing Remarks
- James Sampson, VP & GM, APAC, DataXu & IAB SG Programmatic Co-Chair
- Robin Bach Kolling, MDA Knowledge Council Co-Chair & Head of GroupM Connect
Why Attend
Mobile is eating the internet and taking over the world! Brands are already embracing the vast opportunities it offers in the region for audience targeting and relevant consumer messaging at scale. Get beyond the hype and learn how to use Mobile to your advantage.
After our successful collaboration in 2015, the MDA & IAB Singapore are hosting this training workshop where Mobile experts from agencies, brands and their partners will share their secrets and then converge to share knowledge and experience in six key areas of Mobile solutions.
Don’t miss your opportunity to learn how to harness the power of mobile.
Agenda
- Registration starts at 12.30pm
01:00pm – Welcome and Introductions
- Robin Bach Kolling, MDA Knowledge Council Co-chair & Head of GroupM Connect
- Miranda Dimopoulos, CEO, IAB Singapore and Ambassador to SEA
01:05pm – Keynote Speech: Mobile Moves Business
- Nicole Tan, Country Director, Malaysia, Facebook
The Foundations & Framework for Mobile
01:35pm – Planning & Strategy
- Stephanie Conlon, Client Services Director SEA, Amobee
01:55pm – Creative
- Chris Bell, Business Director APAC, Blippar & Co-Chair of IAB SG Mobile Committee
02:25pm – Location & Targeting
- Regina Goh, MD Asia, Blis & Co-Chair of IAB SG Mobile Committee
02:50pm – KPIs & ROI
- Gavin Buxton, VP Sales, APAC, S4M
03:10pm – 20 Minutes Networking Tea Break
03:30pm – Programmatic
- Tai Morshed, Head of Enterprise Sales, SEA, TubeMogul
03:50pm – Successful Mobile in SEA
- Pedro Cordero, Head of Performance, APAC, Mindshare
04:10pm – Panel Discussion: Connecting brand-building and m-commerce in a mobile world
Moderator: Rene E Menezes, Co-Founder of CtrlShift & MDA Knowledge Council Member
- All Speakers
04:55pm – Closing Remarks
- Key takeaways from each roundtable session & closing by James Sampson
12:20am – Closing Remarks
- Serm Teck Choon, MDA President & CtrlShift Malaysia Country Head
- Miranda Dimopoulos, CEO, IAB Singapore and Ambassador to SEA
EVENT DETAILS
Date: Wednesday, 30th November 2016
Time: 9am – 5:30pm
Venue: Ballroom 1, Eastin Hotel, No. 9, Jalan 16/11, 46350 Petaling Jaya
Price for IAB or MDA/ABC/MAA/MSA Members:
- RM 900 for Full Day Session
- RM 750 for Half Day Session (Choose any 1 out of the 2 session)
Price for Non IAB or MDA/ABC/MAA/MSA Members:
- RM 1200 for Full Day Session
- RM 1000 for Half Day Session (Choose any 1 out of the 2 session)
